Appeasing the Millennials

For a long time, the collective consciousness has been preoccupied with the baby boomers, that massive elephant that’s inched its way through the snake over the last long stretch. But a new force is coming into focus. While not as copious, millennials are now more vital to the Canadian economy than any other demographic. More […]

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New TV Show Unmasks Retail Reality

There’s nothing like the mirror television provides to open a slice of the population’s eyes to its seething, simmering reality. So it is with Superstore, a spanking-new sitcom (tagline: “They’re getting their shift together”) that follows the lives of a band of retail operatives who share employment at a discount big-box store, Cloud 9. In […]

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Merchandising the Stuffing Out of Black Friday

Black Friday may have become an if-you-can’t-beat-’em-join-’em kind of deal for Canadian retailers a while back, but the novelty of the shopping extravaganza has yet to infiltrate our consuming consciousness to the extent it has south of the border. Some counsel, then, on how to make the most of this borrowed bonanza. Lead with your […]

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RCC New Product Competition Updated

The country’s best new retail products will be judged according to slightly different standards this year thanks to amended criteria implemented by the Retail Council of Canada (RCC). The RCC made a series of changes to its Grand Prix New Product Awards according to the recommendations of a newly created special advisory group. This group, […]

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Seasonal Selling: Don’t Jump the Gun

It may still only be early October, but you’d be forgiven for thinking it later in the year if you took a trip to the mall. As is the infuriating case every autumn, some stores are so anxious to clamber onto the holiday bandwagon and start to reap its retail riches, that they’re prepared to […]

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Take a Picture of This

The most successful merchandisers understand that their work is best approached in the same spirit as the photographer does his. In other words, it’s all about the framing. Thinking about your displays as pictures means featuring a central focus to which the eye is directed, for sure. But it also means remembering the mid- and […]

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Inaugural Merchandising Summit Set to Disrupt

“Retailing,” goes the sell line on the first-ever Buying and Merchandising Summit’s promotional material, “is no longer about what you want to sell, but what your customer wants to buy.” Scheduled for September 22 at London’s Cavendish Centre, this major new retail conference bills itself as the only one that’s dedicated to buying, merchandising and […]

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The Merchandising Life

As students everywhere prepare to return to the classroom in pursuit of happy and fulfilling lodging in a future career, let’s pause to consider the dimensions and merits of a life as a merchandiser. What a merchandiser is: Quite simply, a merchandiser is someone who presents products for sale to the public in a retail […]

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Designing to Deter (Shoplifting)

No doubt there’s a whack of sound policies and behaviours retailers should consider to deter shoplifters from engaging in their stores. But the plan dictating the physical space itself needs the first look. A store that’s mindfully designed — both in terms of its physical layout and the display of its merchandise — can go […]

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