Merchandising to Millennials

So-called millennials make up the generation whose favour all marketers and retailers currently aspire to curry. At once terrifically misunderstood and patently simple, this cohort of young people is a box of potential just waiting to be unpacked. Born roughly between 1980 and 2000, the count of millennials—or Generation Y—arguably exceeds that of the much-ballyhooed […]

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