The advent of the digital mannequin and the hype surrounding its sexy promise notwithstanding, the old-fashioned flesh-and-blood (as it were) mannequin continues to reign supreme in the consumer marketplace.
Indeed, a new report on these retail staples paints a picture of a thriving scene for these fashion-forward stand-ins.
The global mannequin market was estimated to reach US$8.99 billion by the end of 2016. And it was expected to maintain a 3.45% growth rate between 2014 and 2017.
The market report, produced by Market Research Future Consultants, analyzed the mannequin market around the world, including in North America, Latin America, Europe, APAC, the Middle East and Africa.
It declares that the global mannequin market has been on a path of moderate growth over the last stretch of time. It also drew a link between that period and both the upswing in the retail apparel industry and the growing popularity of mannequin use in retail stores.
The report also delved into the manufacturing process that goes into producing these garment-wearing proxies. It describes moulds as typically being made of steel, wood, fibreglass or plastic. The material selected to make the mould is a function of the product’s design and the production method. It cites fibreglass as the most popular material.