The Merchandising Life

As students everywhere prepare to return to the classroom in pursuit of happy and fulfilling lodging in a future career, let’s pause to consider the dimensions and merits of a life as a merchandiser. What a merchandiser is: Quite simply, a merchandiser is someone who presents products for sale to the public in a retail […]

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Designing to Deter (Shoplifting)

No doubt there’s a whack of sound policies and behaviours retailers should consider to deter shoplifters from engaging in their stores. But the plan dictating the physical space itself needs the first look. A store that’s mindfully designed — both in terms of its physical layout and the display of its merchandise — can go […]

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The Critical Imperative that is the Site Survey

So you’re putting together a retail store and can be found, at any given time, in the throes of crazy planning around everything from design and permits to fabrication and construction. But a strong gust could throw all your pages to the wind and reveal in the process your plan’s utter lack of cohesion. Enter […]

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The Reality of Merchandising

Just ask the Kardashians: eye candy is everything when you’re looking to make a sale. The best retail merchandising draws shoppers in — and doesn’t let them go until they’ve made a purchase. Here’s what to bear in mind for making it so. The Power of Engagement. Everybody wants to get their hands on the things […]

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Faulty Communication Hampers Merchandising Players

Technology’s apparent improvements to the scene notwithstanding, merchandising in the modern age is trickier than ever. That’s the conclusion of a just-released special report published by RSR Research on what’s holding back the progress of retail merchandising. The proliferation of product information channels and the increasing sophistication of computing’s role in the activity may have […]

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The Magic of Three

There’s a longstanding and popularly held theory that everything is better if it comes in three. It’s a principle that has found purchase in the worlds of literature, humour — and retail. The ancient Latin phrase “Omne trium perfectum” — or “Everything that comes in three is perfect” — echoes to this day. Essentially, the […]

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The Dynamic Power of Dynamic Pricing

In predictable, orderly, First-World North America, the idea that the prices of retail merchandise might vary from customer to customer and day to day may seem extraordinary, but the dynamic pricing concept is alive, well and poised to power your next sales spree.  Dynamic pricing refers to the practice of establishing prices for a good […]

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How to Maximize Your Merchandising in a Small Retail Space

The largest financial outlay for most retail businesses is real estate. And if you know that the relative expense of rent, insurance, maintenance and janitorial costs is very much a function of the sizes of the space, it’s no surprise that the sprawling retail store is becoming a dinosaur. (And we didn’t even mention the […]

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How to Count on Merchandising

Ultimately, it’s a numbers game. So much of the secret behind successful merchandising initiatives comes down to numerical clues and cues. We plan our strategies according to them, and measure our subsequent achievements with them, too. Given that backdrop, some of merchandising’s star numbers: 127: the number of minutes daily we spend with mobile apps […]

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